Laser focus is critical when writing blog articles. How and why its crucial to stay tightly focused and how it impacts search engine results and your SEO effort. The problem we face as writers with something to say is that we can easily lose focus. It’s critical that a blog article remain tightly focused, like a laser. Unlike writing a novel or a short story, where you may desire to weave multiple story lines together in your writing, blog posts should be single targeted effort. Why is Article Focus So Important? Find out in this blog post…
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Bullets from God – The Greatest Copywriter of All Time?
Bullets work because people skim and jump around and don’t spend time reading every word you write. Here are some pointers from one of the greatest bulleted lists of all time!
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Exploding Your Copy (and life) From Sissy to SEISMIC.
If you think playing it safe and trying to please everyone and not insulting or offending anyone will get you ahead, think again. It doesn’t work in most cases. Lukewarm gets lukewarm results. If you want to sizzle then you need some HEAT!
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Scarcity: Fanning the Flames of Desire
When the availability of something we want, or even think we may want at some point in the future, is limited or taken away, our brain reacts and wants it even more. I’m sure this is a deep-seated, primal, caveman survival trait that smart marketers and copywriters are exploiting today with “limited number” and “deadline” tactics.
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Making Your Copy Dance
Copywriting is choreographing words and creating emotions – this is part of what makes customers out of visitors and browsers. Take the extra step to have a copywriter review and edit (or rewrite) any and everything that comes in contact with your customers and potential customers: this can take you from average to exceptional.
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Dirty Towels and the Art of Social Influence…
Social Influence can motivate people more than discounts, or other incentives. Learn the most effective way a hotel got people to reuse towels in this study and how you can translate that into your business success.
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