If your headline does not entice a person to investigate and read more, then he or she will never read the rest of your sales letter, ad, article, etc. If you’re selling something and the reader never reads what you’ve written, you will not sell much… they’ll never get to the “buy button”.
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Boost Email Opt-In Rate with 4 Subject Line Tweaks
4 tips to boost your email list opt-in conversion rate with double-opt-in email lists… You might wonder why anyone would go to the trouble of entering their name and email address if they don’t follow up and confirm. Who knows all the reasons; people do all kinds of strange things!
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Our Job as Copywriters and Marketers – Driving the Herd!
Our job as a marketer or copywriter is to identify the fears, goals, dreams, and aspirations of our prospects and use that information in our headlines and copy to stir people to take action.
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You Can’t be a Beacon if Your Light Don’t Shine (Why You Don’t Want Eeyore as Your Marketing Guy!)
As the economy squeezes each of us like an anaconda wrapped around our throats, we need to maximize our shine. We need to be beacons in a sea of economic excrement and political pandemonium.
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One Thousand New Accounts Added Each Day!
How eTrade used a clever One-Two Punch in this slick and cute Super Bowl Ad. They set you up with the babies subconsciously telling you that you’ve been passed by and then hit you with the number of other people signing up for accounts each day at the end of the ad. A good one-two combination punch! If you don’t feel the pull of this ad then something’s wrong!
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Don’t be Subtle – Wallflowers Don’t Dance!
If you’re selling something, or trying to get people to take a specific action, don’t assume they get your message. Don’t be subtle, be concise and clear!
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