In an experiment conducted at a University in Sweden, 74% of subjects defended a decision they didn’t make, one they were tricked into . How does this happen and what are implications?
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Marketing Magic: Pulling a Habit Out of the Rat!
If you’d like to write copy that has people pulling out their wallets like they’re under a magic spell you’d be well advised to learn a thing or two about magic. Like writing copy, magic is not all hocus-pocus; it involves knowing what causes a human being to see what you want them to see at the moment you want them to see it, and to take action when you want them to take it. Magicians use visual illusions and mental, or cognitive, illusions to make it appear that something magical has occurred. Let’s look at some of the things in a magician’s bag of tricks…
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Patternicity
Put the right patterns in your advertising materials and you have people literally stopping in their tracks to look, or put the wrong patterns and no one even reads a word of it.
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Follow this Leader and KILL Your Repeat Business
Usually you think you should look to the big successful stores and businesses for ideas on how to be successful. Not always. In fact, not usually. Here’s an example from Sears that you should NEVER follow. We have a 3 ¾ year old son (the youngest of four children). My mother saved an advertisement from […]
Who Cares? Nobody Cares!
No one cares about you. I’ve had to learn some things the hard way, and this is one of them. If you’re selling product or service, no one and I mean no one cares about you.
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Copywriting – The Art of Turning Vegetarians into Sharks!
The problem with selling anything is that you never know exactly what will trigger a sale. You can see from this example how important it is to test your sales message. Don’t miss the chance to make your customers attack your offers like sharks!
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