Social Influence can motivate people more than discounts, or other incentives. Learn the most effective way a hotel got people to reuse towels in this study and how you can translate that into your business success.
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A Lot of Businesses Rely on Stupid People!
Sheep… and Most People are Followers. Commercials blast nonstop, and ads constantly reinforce, whatever a business, government, or other group wishes to beam into our brains. Repeat it often enough and it becomes real or at least close enough to make enough people buy it, believe it, or vote for it.
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Boost Email Opt-In Rate with 4 Subject Line Tweaks
4 tips to boost your email list opt-in conversion rate with double-opt-in email lists… You might wonder why anyone would go to the trouble of entering their name and email address if they don’t follow up and confirm. Who knows all the reasons; people do all kinds of strange things!
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Our Job as Copywriters and Marketers – Driving the Herd!
Our job as a marketer or copywriter is to identify the fears, goals, dreams, and aspirations of our prospects and use that information in our headlines and copy to stir people to take action.
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One Thousand New Accounts Added Each Day!
How eTrade used a clever One-Two Punch in this slick and cute Super Bowl Ad. They set you up with the babies subconsciously telling you that you’ve been passed by and then hit you with the number of other people signing up for accounts each day at the end of the ad. A good one-two combination punch! If you don’t feel the pull of this ad then something’s wrong!
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Don’t be Subtle – Wallflowers Don’t Dance!
If you’re selling something, or trying to get people to take a specific action, don’t assume they get your message. Don’t be subtle, be concise and clear!
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