In an experiment conducted at a University in Sweden, 74% of subjects defended a decision they didn’t make, one they were tricked into . How does this happen and what are implications?
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Marketing Magic: Pulling a Habit Out of the Rat!
If you’d like to write copy that has people pulling out their wallets like they’re under a magic spell you’d be well advised to learn a thing or two about magic. Like writing copy, magic is not all hocus-pocus; it involves knowing what causes a human being to see what you want them to see at the moment you want them to see it, and to take action when you want them to take it. Magicians use visual illusions and mental, or cognitive, illusions to make it appear that something magical has occurred. Let’s look at some of the things in a magician’s bag of tricks…
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Patternicity
Put the right patterns in your advertising materials and you have people literally stopping in their tracks to look, or put the wrong patterns and no one even reads a word of it.
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Two Brothers, One Wife… Perfect Internet Business Model?
What’s your reality? You may want to be wealthy and successful in business, but if you’re not, then success is just as foreign to you as sharing your wife with your brothers (or being married to several brothers if you’re a woman). If you truly want to change your reality, or your situation in life, it takes a huge effort.
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Anorexic Mouse Bagged with Hair-Trigger Marketing Techniques!
Marketing is like catching a mouse! Don’t believe me? Read this story of a very difficult to catch mouse and you’ll learn exactly why it’s all about marketing! There’s the constant modification of the bait and mouse trap to finally catch the mouse. You should always monitor (TEST) your marketing, sales pages, etc. to make sure that you’re not letting the mouse (sale) get away and that you know what combination of things actually bagged your mouse (made the sale).
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Marketing Lesson from the Homeless…
After the ordinance became law, sales dropped from 800 to 13! The homeless vendors quickly learned that to maximize their sales they had to get out in front of their potential customers: i.e. the middle of the road. This is directly applicable to Internet sales as well.
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