Getting customers for your business is analogous to fishing. You put some bait (advertising) somewhere you think people will see it and hope for a nibble and then a bite. You’d be surprised how many people try to run a business by fishing with the wrong bait or by fishing in the wrong places. I don’t care how good your bird seed is, you’re not going to have much luck trying to catch a fish with it. If you want fish, you’d be better off to use a worm or something else fish like to eat.
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Fred’s Inverse Law of Marketing Intelligence (the Cream, as well as, the Crap Rises to the Top)
You’ve heard the old sayings: “The cream of the crop”, or “The cream rises to the top”. Well, I’m here to tell you that both the cream rises to the top and that the crap does too! The Rich Get Richer, the Smart Get Smarter, and the Not-So-Smart Breed Like Crazy!
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Behind Bars: Could the New FTC CAN-SPAM Rules Land You In JAIL?
FTC Approves New Rule Provisions Under The CAN-SPAM Act. If you or your business sends bulk email you should be aware of these changes to the FTC rules regarding SPAM. I’ve provided some translations from legal speak to regular southern English where necessary. I’m not an attorney, so don’t take my comments as such! These new rules will not affect most legitimate businesses; however, if you send bulk email, it’s a good idea to be aware of the rules so that you don’t mistakenly violate them and end up getting fined, jailed, or both.
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Get These Three Keys Right and Your Success is Almost Guaranteed!
Get these three keys right and you’ve positioned yourself, or your company, for long term growth and success, get them wrong and one, two, three strikes, you’re out! Instill this kind of love for your products in your customers and you can’t help but be a success!
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Copywriting – The Art of Turning Vegetarians into Sharks!
The problem with selling anything is that you never know exactly what will trigger a sale. You can see from this example how important it is to test your sales message. Don’t miss the chance to make your customers attack your offers like sharks!
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Take Advice with a Grain of Salt
If you don’t know the source well enough to know that they do, in fact, know what they’re talking about, then you’re taking a big risk following their advice.
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