Search Engine Optimization

What Off Page factors play into search ranking? Search engines constantly change their ranking algorithms so how do you know what still works. Do Backlinks Still Matter in 2019?
 
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Internal linking matters for actual human readers as much as, if not more than search engines (the exception would be if you don’t have a valid, accurate… ). What happens if after a webpage has been on your site for a while, you rename it, or something in the path to it, changing the URL? What should you do to make sure search engines and other sites can still find you?
 
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This is an interesting question. Search engines are more relevant than ever with Google taking around a 92% slice of the pie. Of that figure, Google says that somewhere between 50% and 60% of searches are from mobile devices. But in 2019 is SEO even necessary?
 
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Google has a mental monopoly on search, but they don’t always have the best search results. It’s really easy to get in a rut.  Even when searching the internet for answers and items.  Here are 2 instances where Bing gave me the answer that Google didn’t. Plus a rant about Sears/Kenmore poor quality appliances.
 
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Google Search Console (and Bing and Yandex): Learn how Google sees your site and fix crawl errors and other problems. Google Search Console (and Bing webmaster tools and Yandex webmaster tools as well) gives you access to some of the information Google gathers about your site. It also allows you to set some preferences and specifics about your sites. This is how to set it all up…
 
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