When the availability of something we want, or even think we may want at some point in the future, is limited or taken away, our brain reacts and wants it even more. I’m sure this is a deep-seated, primal, caveman survival trait that smart marketers and copywriters are exploiting today with “limited number” and “deadline” tactics.
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Programmed to be Poor
Money, Money, Money… everybody says they want more of it, but do they really? Deep down, below your conscience, do you really think money is bad? Are you ashamed to have it? I’m sure you’re thinking I’m nuts! But stick with me.
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Making Your Copy Dance
Copywriting is choreographing words and creating emotions – this is part of what makes customers out of visitors and browsers. Take the extra step to have a copywriter review and edit (or rewrite) any and everything that comes in contact with your customers and potential customers: this can take you from average to exceptional.
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Multivariate and A/B Split Tests
You cannot succeed in business by guessing, you can only succeed by testing and from those tests KNOWING what works. Learn about A/B Split Testing, Multivariate Testing, and which tool(s) I recommend for success.
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Make Heroes of Those Around You – Don’t Be a Giraffe!
Truly care about your clients, treat them well, and you will have them as customers longer, that should translate into more bottom-line value. It Has to Be Real, you can’t fake it. Read about one person who has done this in her life and business…
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Dirty Towels and the Art of Social Influence…
Social Influence can motivate people more than discounts, or other incentives. Learn the most effective way a hotel got people to reuse towels in this study and how you can translate that into your business success.
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