Google will take a site that’s ranking well and seemingly just give it a wack to see what happens. I think that this is built into their algorithms to try and throw off Search Engine Optimization (SEO) efforts of people trying to get their sites indexed unnaturally. Why would they do this? Actually it makes perfect sense!
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Anorexic Mouse Bagged with Hair-Trigger Marketing Techniques!
Marketing is like catching a mouse! Don’t believe me? Read this story of a very difficult to catch mouse and you’ll learn exactly why it’s all about marketing! There’s the constant modification of the bait and mouse trap to finally catch the mouse. You should always monitor (TEST) your marketing, sales pages, etc. to make sure that you’re not letting the mouse (sale) get away and that you know what combination of things actually bagged your mouse (made the sale).
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Marketing Lesson from the Homeless…
After the ordinance became law, sales dropped from 800 to 13! The homeless vendors quickly learned that to maximize their sales they had to get out in front of their potential customers: i.e. the middle of the road. This is directly applicable to Internet sales as well.
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Are you Fishing with Bird Seed?
Getting customers for your business is analogous to fishing. You put some bait (advertising) somewhere you think people will see it and hope for a nibble and then a bite. You’d be surprised how many people try to run a business by fishing with the wrong bait or by fishing in the wrong places. I don’t care how good your bird seed is, you’re not going to have much luck trying to catch a fish with it. If you want fish, you’d be better off to use a worm or something else fish like to eat.
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Why Do Smart People Sometimes Find Success So Difficult?
You’re working your tail off trying to create a business that will make a profit. Maybe you’re even working smart and not just hard, but yet you constantly feel like you’re on a treadmill and not getting anywhere. How many times have you watched as someone else thought up the same ideas as you had, ideas that you could never find the time or money to act on, ideas that you knew would not only work but be extraordinarily successful, how many times have you watched as others took those same ideas and made them a reality, their reality? It’s frustrating, very frustrating.
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Fred’s Inverse Law of Marketing Intelligence (the Cream, as well as, the Crap Rises to the Top)
You’ve heard the old sayings: “The cream of the crop”, or “The cream rises to the top”. Well, I’m here to tell you that both the cream rises to the top and that the crap does too! The Rich Get Richer, the Smart Get Smarter, and the Not-So-Smart Breed Like Crazy!
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